Comments from Benchmark Communications about the importance of having a banner AD and its average cost.
Let's begin by examining paid banner advertisements. You can advertise your site on search engines and directories which allow you to target specific segments of their large audiences.
Popular search engines like Yahoo! or Alta Vista can cost you $20 - $50 on a cost per thousand (CPM) to purchase a minimum number of impressions, usually 100,000. That means a banner ad on Yahoo! would cost you anywhere between $2,000 to $5,000 per month. That's pretty much comparable to the cost associated with placing an advertisement in a small circulation trade publication.
When you pay for more impressions you can expect a lower CPM of $20 to $25, and even less if you make a long-term commitment. You will pay double $40 to $100 plus CPM for highly specific (targeted) categories such as "cruises," or "television." While certainly more expensive, getting more targeted audiences to see your ad may well be worth the price you'll pay.
If you run your banner on a high traffic commercial web site like cable televisions CNN web site, you will pay $15 - $35 CPM. With CNN, you'll get a broader, but not targeted audience. If you advertise on sites for specific audiences, you will pay $35 - $85 CPM.
* CPM (Cost Per 1000 Impressions) - Everytime your add is viewed by a visitor to the site.
* CPC (Cost Per Click) - Everytime a visitor to the site clicks on your add.
Comments from Benchmark Communications about the importance of having a banner AD and its average cost.
Let's begin by examining paid banner advertisements. You can advertise your site on search engines and directories which allow you to target specific segments of their large audiences.
Popular search engines like Yahoo! or Alta Vista can cost you $20 - $50 on a cost per thousand (CPM) to purchase a minimum number of impressions, usually 100,000. That means a banner ad on Yahoo! would cost you anywhere between $2,000 to $5,000 per month. That's pretty much comparable to the cost associated with placing an advertisement in a small circulation trade publication.
When you pay for more impressions you can expect a lower CPM of $20 to $25, and even less if you make a long-term commitment. You will pay double $40 to $100 plus CPM for highly specific (targeted) categories such as "cruises," or "television." While certainly more expensive, getting more targeted audiences to see your ad may well be worth the price you'll pay.
If you run your banner on a high traffic commercial web site like cable televisions CNN web site, you will pay $15 - $35 CPM. With CNN, you'll get a broader, but not targeted audience. If you advertise on sites for specific audiences, you will pay $35 - $85 CPM.
* CPM (Cost Per 1000 Impressions) - Everytime your add is viewed by a visitor to the site.
* CPC (Cost Per Click) - Everytime a visitor to the site clicks on your add.